The invention discloses a novel flame-retardant cable material. The cable material is prepared from raw materials in parts by weight as follows: 15-35 parts of polyvinyl chloride, 3-8 parts of an ethylene-octylene copolymer, 13-18 parts of ethylene-vinyl acetate, 18-33 parts of high impact polypropylene, 7-18 parts of nitrile rubber, 1-2 parts of stearic acid, 12-23 parts of filler, 1.5-3.3 parts of a heat stabilizer, 0.7-1.2 parts of an antioxidant, 1-2 parts of an antibacterial agent, 4-8 parts of a plasticizer, 3-5 parts of a compatilizer and 1-3 parts of a flame retardant. The novel flame-retardant cable material has excellent performance, good physical performance, wide temperature adaptation range, high-temperature resistance, good flame-retardant performance, antibacterial and anti-corrosion capacity and long service life.