The invention discloses a zinc metal coating layer, the zinc metal coating is characterized in that when being calculated according to the parts by weight, the components of the the zinc metal coating are as follows: 50 parts to 100 parts of polyether silicate ester or polymerized silica acid ester, 50 parts to 100 parts of polyvinyl butyral or ethyl cellulose, 1 part to 20parts of one or a plurality of component (s) among nanometer silicon dioxide, nanometer titanium dioxide, nanometer molybdenum dioxide, or nanometer zinc oxide, 80 parts to 200 parts of zinc powder, 0 to 20 parts of rust preventing agent,, 5 parts to 100 parts of coupling agent, 5 parts to 25 parts of brightening agent, 8 parts to 250 parts of film forming auxiliary agent, 5 parts to 10 parts of wettinh agent, 1 part to 5 parts of surface activating agent, 100 parts to 200 parts of thinning agent, 0.5 part to 3 parts of anti-foaming agent and 0.5 part to 5 parts of anti-scratching agent. The bright metal zinc coating layer related by the invention can be taken as the anti-corrosive oxidation resistant zinc metal coating layer of metal product, particularly the black metal product, which can replace the commonly adopted galvanizing technology. The bright zinc metal coating layer of the invention can very conveniently and effectively paint a zinc metal coating layer the binding of which is firm on the metal product, particularly the black metal product.