The invention discloses a non-polluting wear-resistant seam allowance rubber material and a preparation method thereof. The rubber material comprises the following components in percentage by weight,20-50 phr of natural rubber, 15-35 phr of butadiene styrene rubber, 10-30 phr of butadiene rubber, 15-35 phr of ethylene propylene rubber, 50-80 phr of carbon black, 1-10 phr of a softening agent, 2.0-5.0 phr of zinc oxide, 1.0-3.0 phr of stearic acid, 1.0-4.0 phr of a triazine anti-aging agent, 0.5-3.0 phr of a phenolic antioxidant, 1.0-2.5 phr of sulfur, 0.3-1.0 phr of alkylphenol disulfide, 1.0-3.0 phr of an accelerant and 4-8 phr of other components. The non-polluting wear-resistant seam allowance rubber material solves the problem of migration pollution of a seam allowance part of a new generation of color tire on the premise of meeting the key performances of wear resistance, protection and the like of the seam allowance rubber material.