The invention discloses a high-strength titanium-copper alloy bar suitable for conductive elastic components and a preparation method, and belongs to the technical field of titanium-copper alloy. Thechemical compositions of the high-strength titanium-copper alloy bar comprise, by weight, 0-0.01% of C, 2.6-3.4% of Ti, 0.001-0.2% of Ce, W+Ta+Hf+Fe<=0.3%, the balance being Cu and inevitable impurities. The preparation process comprises vacuum smelting, forging, hot rolling, solid solution treatment, aging treatment, finished product grinding and quality inspection. Comprehensive properties, suchas cold and hot processing properties, mechanical properties, thermal conductivity and electrical conductivity of alloy are improved by adding Ce, W, Ta, Hf, Fe and other elements into alloy and applying a matched preparation process. Product properties are as follows: tensile strength 1100-1250 MPa, yield strength 1000-1150 MPa, thermal conductivity 92-125 W / (m.DEG C), electrical conductivity 19-27% IACS, grain size 15-90 [mu]m, hardness 300-380HV and ultrasonic testing reaching above level A. The matching of high strength, high thermal conductivity and high electrical conductivity of the alloy meets the requirements of strength and heat dissipation performance of conductive elastic components.