The invention discloses a
system for realizing
multimedia advertisement launch, which comprises a service terminal, which is used for scheduling the information of
multimedia advertisement launch, authenticating the login information, choosing suitable
multimedia advertisement from the information of multimedia advertisement launch to deliver to a customer terminal, and carrying out recording times of advertisement, advertisement query and advertisement statistic analysis according to the received feed-back information; and the customer terminal, which is used for
logging in the service terminal, obtaining the
broadcasting list matched with the conditions of the customer on the
present day after passing the authentification by the service terminal, and sending a request for
broadcasting multimedia advertisement to the service terminal, receiving and
broadcasting the multimedia advertisement delivered by the service terminal, and feeding back the
customer information and audience information concerning watching the advertisement. Simultaneously, a method for realizing multimedia advertisement launch is disclosed either. By using the
system and the method of the invention, advertisement operators and advertisers can monitor advertisement browse effectively, obtain the times that advertisement is browsed and the information of browsers, and grasp effect and influence accurately after advertisement is launched.