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System and method for multimedia advertisement delivery

A technology of advertising delivery and multimedia, applied in transmission systems, commerce, instruments, etc., can solve problems such as false advertisement hits, effective monitoring, and inability to realize advertisement browsing

Inactive Publication Date: 2008-11-26
FOCUS HLDG
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] At present, in the field of multimedia advertising, advertising operators and advertisers cannot clearly grasp the execution effect of advertising budgets. They can only hope that their advertisements will be "wrongly clicked" by consumers, or that their own advertisements will appear on a certain search page. It means that the advertisement already has value, so it is impossible to effectively monitor the advertisement viewing and obtain the number of times the advertisement has been viewed
In addition, at present, advertising operators and advertisers cannot obtain the information of advertising viewers
[0003] Therefore, at present, advertisers and operators cannot accurately grasp the effect and impact of advertisements after they are launched.

Method used

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  • System and method for multimedia advertisement delivery
  • System and method for multimedia advertisement delivery
  • System and method for multimedia advertisement delivery

Examples

Experimental program
Comparison scheme
Effect test

Embodiment

[0164] As shown in Figure 3, Figure 3 is a flowchart of a method for implementing multimedia advertisement delivery according to an embodiment of the present invention, the method includes the following steps:

[0165] Step 301: Determine the advertisement delivery plan, and then upload the advertisement file to the service terminal. This step includes selecting the type of advertisement to be placed according to the nature of the advertisement, the main channel to be placed and the points to be placed for the advertisement, determining whether the advertisement participates in the scheduling of the audience (including audience, age, income, etc.), and selecting the file service according to the delivery area The terminal uploads the advertisement file. Specifically include: 1. Advertising area; 2. Advertising channel; 3. Advertising requirements; 4. Advertising focus includes age, marriage status, traffic status, occupation, monthly income, child status, hobbies, education, i...

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Abstract

The invention discloses a system for realizing multimedia advertisement launch, which comprises a service terminal, which is used for scheduling the information of multimedia advertisement launch, authenticating the login information, choosing suitable multimedia advertisement from the information of multimedia advertisement launch to deliver to a customer terminal, and carrying out recording times of advertisement, advertisement query and advertisement statistic analysis according to the received feed-back information; and the customer terminal, which is used for logging in the service terminal, obtaining the broadcasting list matched with the conditions of the customer on the present day after passing the authentification by the service terminal, and sending a request for broadcasting multimedia advertisement to the service terminal, receiving and broadcasting the multimedia advertisement delivered by the service terminal, and feeding back the customer information and audience information concerning watching the advertisement. Simultaneously, a method for realizing multimedia advertisement launch is disclosed either. By using the system and the method of the invention, advertisement operators and advertisers can monitor advertisement browse effectively, obtain the times that advertisement is browsed and the information of browsers, and grasp effect and influence accurately after advertisement is launched.

Description

technical field [0001] The invention relates to the technical field of multimedia advertisements, in particular to a system and method for realizing multimedia advertisement delivery. Background technique [0002] At present, in the field of multimedia advertising, advertising operators and advertisers cannot clearly grasp the execution effect of advertising budgets. They can only hope that their advertisements will be "wrongly clicked" by consumers, or that their own advertisements will appear on a certain search page. It means that the advertisement already has value, so it is impossible to effectively monitor the advertisement viewing and obtain the number of times the advertisement has been viewed. In addition, at present, advertisement operators and advertisers cannot obtain the information of advertisement viewers. [0003] Therefore, at present, advertisers and operators cannot accurately grasp the effect and influence of advertisements after they are placed. Conte...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00H04L29/06G06Q30/02
Inventor 任文助
Owner FOCUS HLDG
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