A multimedia bookmark (VMark) bulletin board service (BBS) system comprises: a web host comprising storage for messages, a web server, and a VMark BBS server; a media host comprising storage for audiovisual (AV) files, and a streaming server; a client comprising storage for VMark, a web browser, a media player and a VMark client; and a VMark server located at the media host or at the client; a communication network connecting the web host, the media host and the client. A method of performing a multimedia bookmark bulletin board service (BBS) comprises: creating a message including a multimedia bookmark for an AV file; and posting the message into the multimedia bookmark BBS. A method of sending multimedia bookmark (VMark) between clients comprises: at a first client, making a VMark indicative of a bookmarked position in an AV program; sending the VMark from the first client to a second client; and playing the program at the second client from the bookmarked position. A system for sharing multimedia content comprises: a multimedia bookmark bulletin board system (BBS); and means for posting a multimedia bookmark to the BBS.