The invention discloses an environment-friendly type PVC material. The PVC material comprises the following raw materials in parts by weight: 2-15 parts of nanometer titanium dioxide powder, 0.1-1.5 parts of nanometer silicon dioxide, 0.3-1.5 part of nanometer ferric dioxide, 10-20 parts of epoxy resin, 30-50 parts of waterborne polyurethane resin, 10-40 parts of kaolin, 1-20 parts of inorganic pigment, 8-10 parts of polyvinyl chloride, 5-10 parts of stabilizer, 2-6 parts of lubricant, 2-8 parts of antioxidant, 6-12 parts of anti-mildew agent, 1-5 parts of flatting gent, 1-6 parts of epoxy reinforcing agent, 10-15 parts of defoaming agent, 3-10 parts of deionized water, 5-10 parts of fire retardant, and 1-3 parts of plasticizer. The PVC material prepared from the environment-friendly PVC preparation raw material and antioxidant, the plasticizer and like material is not only environment-friendly, but also has the advantages of being corrosion resistant, oxidation resistant and wear-resisting.