The invention provides a high-temperature resistant environment-friendly polyvinyl chloride material for wires and cables. A raw material formulation mainly comprises the following materials in weight portion: 80 to 120 portions of loose-type polyvinyl chloride resin, 20 to 55 portions of tetraoctyl pyromellitate, 5 to 35 portions of polyester plasticizer and 12 to 18 portions of calcium-zinc stabilizer, wherein the polymerization degree of the loose-type polyvinyl chloride resin is between 2,000 and 3,000; in the calcium-zinc stabilizer, the total content of lead, cadmium, mercury and hexavalent chromium is less than or equal to 10 ppm of the total weight of the calcium-zinc stabilizer; the polyester plasticizer is polypropylene-1, 2-glycol adipate or polypropylene-1, 3-butylene terephthalate; and the molecular weight of the polyester plasticizer is between 3,000 and 4,000. After the material is aged in a hot-air oven for 168 hours at 158 DEG C, the retention rate of tensile strength is up to 106 percent; the retention rate of elongation at break is 97 percent; and the material is good in mechanical physical properties and insulating property. Therefore, the material meets the temperature-resistant requirement on long-term operating temperature at 125 DEG C in UL1581.