An apparatus for selectively holding a device, such as a camera, to a surface is disclosed. An internal frame has at one end an attachment means, such as a threaded stud, for selectively attaching the device to the apparatus. The frame further includes a substantially circular flat base that has a first side and a second side. The flat base is substantially conformable to the shape of the surface. A longitudinal shaft is included that extends orthogonally from the first side of the base. A viscoelastic material is fixed about the internal frame and extends beyond a second end of the frame. The viscoelastic material is temporarily adhered to the frame and is capable of selectively adhering the apparatus to the surface. The viscoelastic material preferably includes an R.T.V.-type silicon-based compound, a dimethyl siloxane compound, a borosilicone rubber combination with silicone oil, a silicone polymer combination with boric oxide, or a combination thereof. As such, the viscoelastic material is able to temporarily adhere to most surfaces with enough strength to hold the apparatus and the device thereto, even against the force of gravity and in virtually any typical environmental temperature. At least one lateral frame member is included, projecting away from the longitudinal shaft for increasing the surface area of the frame to which the viscoelastic material adheres. An outer covering surrounds the viscoelastic material and the frame and serves as a barrier between the viscoelastic material and the device.