The invention discloses a modified polyvinyl chloride cable material with high cold resistance. The modified polyvinyl chloride cable material is prepared from the following raw materials: polyvinyl chloride, nitrile rubber, maleic anhydride-grafted polypropylene, ethylene-vinyl acetate-carbon monoxide terpolymer, bamboo fiber, modified kaolin, ultra-fine silica dioxide powder, triethyl citrate, acetyl-tri-n-butyl citrate, epoxy sunflower oil, eicosyl dehydroabietate, modified zinc borate, red phosphorus, nanometer aluminum hydroxide, maleopimaric acid lanthanum, methyl tin mercaptide, barium stearate, an antioxidant, and a lubricant. The modified polyvinyl chloride cable material with the high cold resistance disclosed by the invention is high in cold resistance, good in elasticity, good in impact resistance, and excellent in mechanical property; the cable prepared by the modified polyvinyl chloride cable material is long in service life in the cold environment.