The invention discloses an automotive self-adaptive intelligent steering system, which comprises steering control center ECU, a steering wheel and pressure sensing device, a steering module device, an ESP actuating unit and a variable transmission ratio actuating unit, and is characterized in that: when steering operation is performed, the steering control center ECU extracts a yaw velocity signal, a steering wheel rotation angle signal and a vehicle speed signal to perform calculation to determine an angular transmission ratio. The system of the invention can perform comfortable steering, intelligent steering, moving steering and automatic steering selectively; the new self-adaptive steering system is established by integrating various new technical elements; a new theoretical research basis and a new reference direction are provided for the research of new technical schemes satisfying humanization needs in the field; and meanwhile, the system can be used as a unit body for integrated development of chassis to realize different driving styles by cooperating with other systems. Therefore, further upgrade and functional expansion can be made.