The invention provides a fog-face fire-retardant polyvinyl chloride electric wire and cable material prepared from the following raw materials in parts by weight: 60-80 parts of polyvinyl chloride, 15-20 parts of an organosilicone modified thermoplastic phenolic resin, 1-2 parts of calcium silicate, 8-10 parts of wood flour, 40-50 parts of calcium carbonate, 40-50 parts of epoxidized triethylhexanoin, 4-5 parts of palm oil, 4-10 parts of methyl laurate, 20-30 parts of magnesium hydroxide, 3-5 parts of decabromodiphenyl ethane, 1.0-2.0 parts of ammonium molybdate, 3-7 parts of a stabilizer, 0.5-1.5 parts of microcrystalline wax, 1-2 parts of sodium selenite, 8-10 parts of aluminium hypophosphite, 1-2 parts of ammonium polyphosphate, 1-2 parts of alcohol ester-12, and 8-10 parts of a modified filler. The fog-face fire-retardant polyvinyl chloride electric wire and cable material has the characteristics of flame retardancy, oil resistance, aging resistance, and acid and alkali resistance, and has lower specific density and low cost.