The invention relates to raw material of environmental protection type flame retardant rubber floor, which is mainly composed of rubber, aluminum hydroxide (magnesium), reinforcing filler, sulfur, zinc oxide, stearic acid, accelerator, antioxidant, diantimony trioxide, phosphorus flame retardant, molybdenum compound, borate, and pigment. The production process is mainly composed of plasticization settlement, mixing settlement, remixing softening, malleating and sulphuration, etc., coarse material includes a plurality of highly effective environmental protection flame retardant, and traditional harmful flame retardant and heavy metal elements are stopped to be used. The product has the advantages of low smoke, low toxicity, low corrosion, good flame-resistant performance, strong tensile strength, and good anti-slip and elastic performance, etc., thus being suitable to be widely used in the public places such as trains, ships, hospitals, organizations, schools and entertainment place, etc. with high fire protection requirements.