The invention belongs to the technical field of mechanical jig equipment, and relates to a lubricating type circular-knife die cutting jig. The main body structure of the lubricating type circular-knife die cutting jig comprises a circular knife, a steel shaft, a rubber shaft, a sponge shaft, limiting rings, positioning rings, bearings, clamping grooves, a base body, a knife point and knife rests; the circular knife is arranged on the upper part of the base body; the knife point is arranged on the periphery of the circular knife; the knife rests are arranged on the left end and the right end of the circular knife respectively; the circular knife is fixedly connected to the base body through the knife rests; the steel shaft is arranged at the lower part of the base body; the rubber shaft and the sponge shaft are arranged at the top of the base body, wherein the rubber shaft and the sponge shaft are of cylindrical structures, the rubber shaft of a rubber coating type structure is arranged at the lower part, and the rubber shaft is arranged at the upper part; the left end and the right end of the rubber shaft are connected to the left end and the right end of the sponge shaft respectively through the bearings and the clamping grooves; and the limiting rings and the positioning rings are arranged at the positions, located on the inner sides of the bearings, of the left end and the right end of the rubber shaft respectively, wherein the limiting rings and the positioning rings are of circular ring structures. The lubricating type circular-knife die cutting jig is simple in structure, reliable in principle, novel in design, simple and convenient to operate, wide in application range, friendly to use environment, good in cutting effect and high in cutting efficiency.