The invention relates to a getter alloy, a non-evaporable type low-temperature activating zirconium-based getter alloy and a preparation process thereof. The getter alloy comprises, by mass, 75-77% of zirconium, 17-19% of cobalt, 6%-7% of lanthanide series rear earth and 0%-0.5% of other inevitable impurities, and the lanthanide series rear earth comprises, by mass, 60%+ / -5% of lanthanum, 30%+ / -3% of neodymium and 10%+ / -1% of other lanthanide series elements. The getter alloy has the advantages of low-temperature activating, simultaneously, the hydrogen gettering ability of the getter alloy is higher than that of traditional zirconium-based getters, and the low activation temperature and the high gettering performance are guaranteed.