The invention relates to a dead weight conveying platform and a goods shelf. The dead weight conveying platform comprises a roller seat and a plurality of rollers, wherein the rollers can be rotatably installed on the roller seat, the roller seat mainly comprises a base and at least two support bars, snapping feet are arranged at the bottoms of the support bars, snapping holes are formed in the base, the support bars are parellelly installed on the base, and the snapping feet penetrate the snapping holes to fasten the bottom of the base. The conveying platform is inclined a certain angle to be laid on the goods shelf, so that dead weight of goods can be used as power to automatically achieve conveying of goods without additional tally clerks, energy is saved, environment protection is achieved, labor costs are saved, upgrading of existing goods shelves is facilitated, upgrading costs are low, engineering is simple, the time limit for a projection is short, affections on production and sales are absent, market competitiveness is high, and popularization and application are facilitated; besides, the roller seat is formed by assembling the individually processed base and the support bars, so that production difficulties are reduced, a good rate of products is high, and the dead weight conveying platform is simple in structure, and easy, convenient, and fast to assemble.