A simple wire winding and unwinding device applied to a cable reel comprises a bottom plate, a rotating device, a positioning device, a support device, a balance weight device, a motor device and a fixing device. The bottom plate is provided with first supporting blocks and first wheels. The rotating device comprises a first vertical plate, a first roll shaft, first connecting rods, first cross rods, second connecting rods, a first ring part, a second vertical plate, a second ring part and a first fixing block. The positioning device comprises a second supporting block, first springs, a first abutting block, a first support and a first positioning block. The support device comprises a first supporting rod, a first inclined rod, a second inclined rod, a second support, a second cross rod, a third cross rod, a fourth cross rod, a second positioning block and a first vertical rod. The balance weight device comprises a balance weight frame, a balance weight block, second springs and a third supporting block. The motor device comprises a motor, a rotating shaft, a second supporting rod, a supporting ring, a third support, a fifth cross rod and a third positioning block. The simple wire winding and unwinding device can conduct stable winding and unwinding work on a wire and a cable, and winding and unwinding are stable.