The invention relates to the technical field of industrial wastewater purification, in particular to industrial wastewater purification equipment which comprises a reaction box, a purification box and a sedimentation tank, box doors are arranged on one side of the reaction box and one side of the purification box, water inlet pipes are symmetrically communicated with the side, away from the purification box, of the reaction box, and a water drainage pipe is communicated with the side, away from the reaction box, of the purification box. The side, away from the purification box, of the sedimentation tank is communicated with a water outlet pipe, a feeding pipe and a motor are arranged on the upper surface of the reaction box, a stirring rod is fixedly installed at the output end of the motor, and an activated carbon plate is arranged in the purification box. According to the invention, through the arrangement of a movable rod, under the transmission action of a belt, through the extrusion action of a driving lever and a convex block, and through cooperation with a pressure spring, the periodic collision of the movable rod to the outer wall of a feeding pipe can be realized, and the vibration of the feeding pipe is caused through the collision action, so that a catalyst attached to the inner wall of the feeding pipe is vibrated down, and the waste of materials is avoided; the subsequent reaction process is fully carried out.