The invention relates to a modified silver-loaded zirconium phosphate powder, which is prepared by the following method: fully mix the silver-loaded zirconium phosphate powder and a crystallization accelerator of 3 to 20 wt% of its weight, and mix it uniformly in a place where the volume content of oxygen is more than 5v%. It is obtained by firing at 800-1100°C for 1-5 hours in an oxygen atmosphere. Described crystallization accelerator is MgO or ZnO or can generate the compound of this oxide compound when roasting, and B 2 o 3 or a mixture of compounds capable of forming this oxide upon firing, B 2 o 3 The molar ratio to MgO or ZnO is 0-0.3. The modified zirconium phosphate silver-loaded powder can be stored in the air for a long time, and does not change color when mixed with resin, which fundamentally improves the problem of discoloration of the zirconium phosphate silver-loaded powder when it is used in industries such as textiles, plastics, and papermaking; and the present invention The preparation method provided has simple procedures, easy industrial production, no by-products and no pollution to the environment. At present, it has been applied in Shanghai, Hunan and other enterprises, and the product quality is excellent.