The invention discloses a high-speed hot stamping gum used for holographic positioning electrochemical aluminium and the preparation method. The gum prepared through the formulation and the method of the invention can achieve good adhesive effect under the appropriate temperature and pressure, and the appropriate release coating is added, thus the holographic image information of the holographic electrochemical aluminium can be stripped and cemented on the surface of the scalded object at the high speed. The fragileness of the gum is moderate, therefore, the trimming performance of the holographic image is good in the hot stamping process, the gum is particularly applied to high-speed hot stamping on the surface of the sheet paper and the printing ink with which the density and the hardness are big, the surface energy is low, the surface wettability is poor, and the general coating liquor is difficult to be transferred and cemented on.