The invention relates to a preparation method of titanium dioxide for a color masterbatch. The preparation method comprises the following steps: a) preparing TiO2 slurry; b) silicon coating: diluting the TiO2 slurry obtained in step a to 300g / L to 450g / L, regulating pH of the slurry to 8 to 11, adding dispersing agent, feeding steam to heat to 60 to 90 DEG C, adding a silicon-containing compound under agitation, maintaining the pH of the slurry to be 8 to 10 to enable the surfaces of TiO2 particles to be coated with silicon oxide layers; c) aluminum coating: adding an aluminum oxide compound into the slurry obtained in step b, performing hydrolysis to form water-containing aluminum oxide layers on the surfaces of the silicon oxide layers, and maintaining the pH of the slurry to be 4 to 10 and temperature to be 40 to 60 DEG C; d) drying; e) crushing. The whiteness of the titanium dioxide obtained by adopting the preparation method provided by the invention is high, the dispersity is good, the newly formed interfacial surface energy is reduced through coating treatment, the titanium dioxide is prevented from being coagulated again during processing of the color masterbatch, especially high-concentration masterbatch, and thus not only can the amount of the used titanium dioxide be reduced, but also the rheological property of the color masterbatch can be improved.