The invention discloses a method for producing special rutile type titanium white powder for power coating, which comprises the following steps of: preparing slurry of which titanium dioxide concentration is 300 to 400g / l by using bleached metatitanic acid, and adding a calcining auxiliary agent into the slurry; filtering the obtained metatitanic acid, then calcining solid, and grinding the solidto obtain a primary product; preparing titanium dioxide slurry of which titanium dioxide concentration is 650 to 850g / l by using the obtained primary product, adding a wetting agent into the titaniumdioxide slurry, and performing dispersion and grinding; heating the obtained titanium dioxide slurry to between 40 and 90 DEG C, adding dispersant, zircon salt or titanium salt, silicon salt and aluminum salt into the slurry in turn, adjusting the pH value to between 5 and 9, ageing the mixture, and adjusting the pH value to between 7 and 8; and then filtering, washing and drying the mixture, treating the dried product by an organic surface treatment agent, and vaporizing the product to obtain the rutile type titanium white powder. Compared with the prior art, the rutile type titanium white powder obtained by the method has the properties of stable crystal lattice, good dispersion, heat and yellowing resistance, and good oily whiteness, reducing power, covering power and weather resistance and the like; the appearance and properties of the rutile type titanium white powder are close to that of the rutile type titanium white powder prepared by a chlorination process; and the productionmethod has the advantages of easily obtained process raw materials and stable process control.