The invention relates to a cable material, in particular to a high toughness and abrasion resistant PVC resin cable material and a preparation method thereof. The cable material is prepared from, by weight parts, 0.1-0.3 part of cerium oxide, 4-6 parts of tetraethyl orthosilicate, 18-25 parts of calcium bentonite, 1-3 parts of stannous pyrophosphate, 2-3 parts of zinc stearate, 50-60 parts of PVC resin, 6-8 parts of polyethylene wax, 2-5 parts of coumarone, 15-20 parts of isotactic polypropylene, 10-12 parts of trioctyl trimellitate, 5-8 parts of color concentrate, 15-20 parts of aluminium hydroxide, 6-8 parts of polytetrafluoroethylene micropowder and 2-3 parts of adjuvant. According to the cable material, the PVC resin is utilized as the basic material, high molecular materials, such as the isotactic polypropylene, the polytetrafluoroethylene micropowder and so on are auxiliary materials, the mechanical capacity and the processing performance of the PVC resin are improved, the raw material comprises compound filler made from calcium bentonite carrying the cerium oxide, the stannous pyrophosphate and the tetraethyl orthosilicate, and the good reinforcement function is brought into play.