The invention provides a ceramic formula, comprising, by weight, 55 to 65 parts of clay, 20 to 30 parts of a flux and 15 to 23 parts of a fluxing agent, wherein the clay is a mixture of purple sandshale and china clay mixed according to a weight ratio of 0.67 to 2.0, the flux is shale, and the fluxing agent is one or more selected from the group consisting of limestone, calcite, diopside, wollastonite, dolomite, talcum and industrial waste residue. A preparation method for a ceramic product comprises the following steps: weighing the clay, the flux and the fluxing agent according to the formula, carrying out crushing and screening with a 250-mesh sieve, wherein the weight of screen residue is 1 to 1.5%, adding water, carrying out blending to obtain slurry and then carrying out drying and granulation so as to obtain powder; grading particles and then carrying out molding so as to prepare a green body; carrying out drying so as to prepare a dry body; and carrying out firing so as to prepare a seasonal ceramic body. According to the ceramic formula and the preparation method for the ceramic product in the invention, raw materials are cheap, process is simple, firing temperature is reduced, production cost is decreased, investment for production equipment is lowered down, production efficiency is improved, and energy consumption is reduced.