In one embodiment of the present invention, a large-screen or high-definition LCD is provided with its display quality improved significantly by reducing the viewing
angle dependence of γ characteristic. Each pixel includes first and second subpixels, to which different voltages are applicable. The device further includes electrically independent storage
capacitor trunks, each being electrically connected to the respective storage
capacitor counter electrodes of either the first or second subpixels through storage
capacitor lines. One vertical scanning period (V-Total) of an input video
signal is divided into at least two subframes, in each of which a display
signal voltage is written on each pixel. Two consecutive vertical scanning periods of the input video
signal include a sequence in which the display signal
voltage is written at the same polarity in two consecutive subframes and then has its polarity inverted in the next
subframe. A storage capacitor counter
voltage has, in each
subframe, a first waveform, oscillating in a first
cycle time PA, which is an integral number of times (and at least twice) as long as one horizontal scanning period (H), and a second waveform, defined such that the effective value of the CS voltage storage capacitor counter voltage has a predetermined constant value every predetermined number of consecutive vertical scanning periods of the input video signal. Between two subframes in which the polarity of the CS voltage is inverted, the first waveforms of the CS voltage storage capacitor counter voltages have a
phase difference of 180 degrees.