The invention relates to a
thermal deformation rare earth permanent
magnet material and a preparation method thereof. Raw materials of the
thermal deformation rare earth permanent
magnet material comprise main
alloy magnetic powder a with the
chemical formula being (R11-cCec)xFe100-x-y-zM1yBz according to atomic percent and auxiliary
alloy powder with the
chemical formula being R2a(Cu1-bM2b)100-a according to atomic percent, wherein 0 <= c <= 1, 12 <= x <= 15, 0 <= y <= 10, 5 <= z <= 7, R1 is at least one of Nd, Pr, Dy, Tb, Ho, La and Gd, M1 is at least one of Si, Mn, Al, Co, Ga and Cu, 60 <= a <= 90, 0 <= b <= 1, R2 is at least one of Nd, Pr, La and Ce, and M2 is at least one of Al, Zn, Ga, Sn and In. According to the material, the low-melting-point auxiliary
alloy is diffused into the main alloy
powder, so that the
melting point of a
grain boundary phase of the main alloy
magnetic powder is reduced, meanwhile, the proportion of the
grain boundary phase is increased, the
hot pressing temperature can be reduced to 650 DEG C or below, and the heat deformation temperature can be reduced to 700 DEG C or below, therefore,
grain growth is effectively prevented, and the coercive force is improved.