The invention discloses a vehicle load measurement method which comprises the following steps: controlling a vehicle to run at a constant speed on a preset paving material, and acquiring running parameters of the vehicle running at a constant speed on the preset paving material; determining the own weight of the vehicle and the dynamic friction coefficient between the vehicle and the preset pavingmaterial according to the vehicle model information of the vehicle; and calculating the load of the vehicle according to the own weight of the vehicle, the dynamic friction coefficient and the running parameters. According to the invention, after the vehicle is controlled to run at a constant speed on the preset paving material, running parameters of the vehicle running at a constant speed on a preset paving material are obtained, and the own weight of the vehicle and the dynamic friction coefficient between the vehicle and the preset paving material can be determined according to the vehiclemodel information of the vehicle, so that the weight of the vehicle can be calculated according to the own weight of the vehicle, the dynamic friction coefficient and the running parameters, the measurement operation is simple, and the measurement cost is low, the calculation mode is simple, the calculation error is small, and therefore the load of the vehicle can be simply, rapidly and accurately measured.