The invention discloses a method for preventing thin strip steel from being fractured at the start moment. The method is applied to a cold continuous rolling unit. The method comprises the steps thatrolling force, formed at the stop moment, of the cold continuous rolling unit is acquired as memory rolling force; then, when roller replacement of the cold continuous rolling unit is completed and each roller gap is in the opened state, current winding tension corresponding to the start moment is determined, wherein the current winding tension is 1.5-3 times set winding tension, and furthermore,the covering phenomenon of a rolling mill section can be eliminated; and in addition, corresponding current actual rolling force, formed at the start moment, of each rack of the cold continuous rolling unit is determined based on the memory rolling force, and each rack of the cold continuous rolling unit is controlled to conduct downwards-pressing according to the corresponding current actual rolling force, formed at the start moment, of each rack, wherein the current actual rolling force of the first rack, the current actual rolling force of the second rack, the current actual rolling force of the third rack and the current actual rolling force of the fourth rack of the cold continuous rolling unit each accounts for 90-95% of the memory rolling force. By means of the method, the strip steel can be prevented from being fractured due to the excessively-large rolling force, thus strip fracturing of a rolling mill is avoided, and the cold continuous rolling unit is controlled to be started.