The invention requests the protection for a information propagation model based on online social network and propagation method thereof, and belongs to the field of online social network analysis. The information propagation model is composed of accessing to the data source, building dimensional attribute driving mechanism and building dynamic evolution strategy, building hot topic propagation model. The first step, the data source is accessed. The second step, dimensional attribute driving mechanism is built, user attributes is extracted from two aspects of network structure and user history, and the effects the two factors have to the driver of the user's participation in the topic are stated quantitatively through utilizing multiple linear regression methods. The third step, dynamic evolution strategy is built, income matrix is defined and popularity is perceived, and according to evolutionary game theory, building dynamic evolution strategy. The fourth step, hot topic propagation model is built. The user multidimensional attribute model, dynamic evolution strategy and traditional SIR model build a novel hot topic propagation model. The invention has the advantages of being effective to describe the spread of trend hot information in social networks and reveal the influence of different driving factors on information dissemination.