The invention discloses a GOA (gate driver on array) circuit, a driving method of the GOA circuit, flexible display equipment and a display control method, and belongs to the technical field of display. The GOA circuit comprises at least one GOA unit group, wherein each GOA unit group comprises multi-level GOA units connected in series, in each GOA unit group, the first-level GOA unit is connected with a frame starting signal, in addition, at least one boundary GOA unit is connected with a control signal through a switch control unit, and the control signal is used for controlling the switch control unit to stop when the region corresponding to a range from the boundary GOA unit to the last-level GOA unit does not need to be displayed, so that the boundary GOA unit to the last-level GOA unit are respectively in a work stopping state. The partial region of a display screen is controlled not to be displayed, the power consumption of the display equipment is reduced, the non-display region and the display region are controlled not in the same plane on the flexible display equipment, the aesthetic feeling is improved, and the visual experience is improved.