The invention discloses an electronic goods shelf label based on an FPGA. A 2.4G wireless communication module, a high-resolution electrophoresis type electronic paper display screen, a core controller based on a low-power-consumption FPGA chip, a lithium cell, a power supply circuit, a solar cell panel, an external DC charging module, a temperature-humidity detecting module, an alarming module and a PSRAM display buffer are integrated. Commodity information such as prices, sales promotion and manufacturing factories, one-dimensional bar codes and two-dimensional bar codes of various commodities can be displayed in extremely-high resolution, corresponding commodity inventory information can be displayed, zero power consumption can be nearly achieved, relevant content renewal can be achieved, a brand new and advanced price renewing method is provided for retailing merchants of similar supermarkets, and meanwhile an interface of a commercial POS system is reserved, seamless joint can be achieved conveniently, and an on-line checking function is achieved. The auxiliary temperature-humidity detecting module can monitor environment temperature and humidity in real time, and the alarming module can give an alarm under abnormal situations timely.