The invention provides a novel environment-friendly polyvinyl chloride cable material. The material consists of polyvinyl chloride WS-1300, plasticizer UN399, stabilizer CZ-756E (105), epoxidized soybean oil, bisphenol A antioxygen, antimonous oxide (SB203), polyethylene (PE), activated light calcium carbonate and carbon black. The chemical substance content of the material is reduced by improving the formula of the cable material, so that the product has the advantages of effectively solving the problem of toxic gases releasing in polyvinyl chloride material heating and plastifying process, reducing the harm to the human bodies in the production process, resisting the temperature of between 40 and 105 DEG C, along with cleanness and environmental protection, light specific gravity, high plasticization degree, no deformation, fracture or aging, superior product performance, and wider application range and field.