An image display apparatus including a liquid crystal display unit having a display surface and rear surface facing a display surface, a light conducting plate having a front surface, a bottom surface facing the front surface, and a side end surface perpendicular to the front surface and the bottom surface, the light conducting plate being arranged to face the rear surface of the liquid crystal display unit, the front surface of the light conducting plate facing the rear surface of the liquid crystal display unit, wherein the light conducting plate has a reflective sheet on the bottom surface, wherein incident light from a side end surface of the plate is reflected on the reflective sheet on the bottom surface so as to be conducted toward the front surface, and an LED element that has a light emitting surface facing the side end surface of the light conducting plate, for radiating light from the light emitting surface to the side end surface, wherein the LED element is arranged in the manner that the central axis of the light emitting surface of the LED element is shifted onto either of the bottom surface side or the front surface side of the light conducting plate from the middle surface of the light conducting plate between the front surface and the bottom surface of the light conducting plate.