An embodiment of the invention discloses a data storage control method, a data storage control device, equipment and a storage medium. The data storage control method comprises the steps of: when to-be-stored target data is received, acquiring at least one item of data attribute information matched with the target data according to at least one preset filtering type; processing the data attributeinformation by adopting a filtering processing rule matched with the filtering type to generate a filtering comparison identifier matched with the target data; judging whether the filtering comparisonidentifier is stored in a pre-established identifier database or not; if so, performing data filtering on the target data; otherwise, storing the target data in a target database, and updating the identifier database according to the filtering comparison identifier. According to the data storage control method and the data storage control device of the invention, massive data can be cleaned according to user requirements, and meanwhile, the data is filtered before being stored in the database, so that IO resources are saved, and data storage control performance is improved.