Provided is a ubiquitous home media service apparatus and method based on single media multi devices (SMMD). The apparatus includes: a database for storing sensor information, a device profile, a user profile, and ne-media; a user interface for requesting the ne-media to an external ne-media providing server and receiving the corresponding ne-media; a ne-media process unit for dividing the received ne-media into neo-data, media including audio / video / text, synchronization / control information of each device, and identification (ID) information; a ne-media playing unit for playing the divided media; a device control and synchronizing unit for discovering peripheral device information, generating a cooperating device group, generating a synchronization signal, and recording the synchronization signal; and a network managing unit for transmitting the ne-media from the device control and synchronizing unit to a peripheral device play apparatus and a play auxiliary apparatus.