The invention discloses a linear functionalized SBS prepared from a bifunctional coupling agent. The linear functionalized SBS is prepared by the following steps: (1) adding a hydrocarbon solvent, styrene and a polar additive into a reactor, stirring, heating to 30-60 DEG C, and adding an organic lithium initiator to carry out first-section polymerization reaction for 30-60 minutes; (2) adding butadiene to carry out second-section polymerization reaction for 20-60 minutes; (3) adding the bifunctional coupling agent to carry out coupling reaction for 2-30 minutes; and (4) after the reaction in the step (3) is finished, adding a terminating agent to terminate the reaction, adding an anti-aging agent, removing the hydrocarbon solvent, and drying, so as to obtain the styrene-butadiene-styrene segmented ternary copolymer with linear functional groups. The invention further discloses a preparation process of the linear functionalized SBS. The linear functionalized SBS has good compatibility with polar materials such as asphalt, and the preparation process is simple.