The invention relates to an anti-cracking color retention VOC-free (Volatile Organic Compounds) zero-alkali-return aqueous dry powder building colored coating which comprises the following substances in percentage by weight: 20-40% of low-alkali cementing agent, 50-60% of colored sand, 4-9% of sepiolite powder, 0.01-0.015% of plasticizing agent, 0.05% of high-strength adhesive, 3-9% of redispersible latex powder, 0.01% of water repellent, 0-0.1% of antalkaline, 0.01-0.02% of powdered dispersing agent, 0-0.02% of powdered defoaming agent and 0.8-2% of inorganic pigment. The anti-cracking color retention VOC-free zero-alkali-return aqueous dry powder building colored coating is compounded by utilizing the compatibility principle of various powder raw materials and a scientific formula. The anti-cracking color retention VOC-free zero-alkali-return aqueous dry powder building colored coating has the advantages of strong base wall adhesive force, strong weather resistance, zero alkali return and bright color, no cracks or light pollution is generated, and the service life of the coating is as long as that of a building. The anti-cracking color retention VOC-free zero-alkali-return aqueous dry powder building colored coating is mainly applied to the decorative finish of civil building alternative brick surfaces and the latex coating decorative finish and belongs to a novel environment-friendly and energy-saving material.