A novel semi-batch emulsion polymerization process for the production of fluoroelastomers is disclosed wherein a hydrocarbon anionic surfactant is employed as the dispersing agent. The surfactant has the formula R-L-M wherein R is an alkyl group having between 6 and 17 carbon atoms, L is selected from the group consisting of ArSO3−, SO3−, SO4−, PO3− and COO− and M is a univalent cation. Preferred surfactants are sulfonates of the formula CH3—(CH2)n—SO3M, CH3—(CH2)n—C6H4—SO3M, or CH3—(CH2)n—CH═CHCH2—SO3M, where n is an integer from 6 to 17, or mixtures thereof, and M is a cation having a valence of 1. Surfactant is not introduced to the reactor until shortly after the polymerization reaction has begun.