A method and apparatus for conversion of traffic information based on traffic information element knowledge base are provided. According to the present invention, a road network is described using roads, intersections and sections as traffic information elements and a correspondence between these elements and a road topological network in a digital map is established, so that a universal traffic information describing model, which is compatible with language used in people's daily life, can be established. Further, a traffic information element knowledge base can be generated based on the roads, intersections and sections, their respective attributes and the relationship between them, to support inter-conversion between road topological network traffic information and text-based traffic information. With the universal traffic information describing model and the traffic information element knowledge base according to the present invention, it is possible to support fusion and conversion for traffic data from various sources and to support various forms of presentation and interaction for traffic information, such as presentation of traffic information on digital navigation map, textual description of traffic information, map presentation of traffic information for urban trunk roads, interaction for natural language queries of traffic information, etc.