The invention discloses an advertisement
service user value evaluation method, device and equipment and a storage medium, and the method comprises the following steps: obtaining an association index of a user and an advertisement service, and building an index vector through the association index; calculating the association index by utilizing an
analytic hierarchy process to obtain correspondingweight vector of the association index; and calculating a user value
score according to the index vector and the weight vector. In combination with an actual scene of an advertisement information flowservice, a traditional RFM model is improved, L and P factors are added, a new model is constructed, and meanwhile, AHP empowerment is combined, so that a model result is more accurate and closely close to a service scene and conforms to a service rule, the user value
subdivision is more accurate, and a layering effect is better; and the one-sided shortcomings of the traditional RFM model are scientifically improved, and meanwhile, the personal
decision error is also improved by the AHP weighting, and the model
score is more comprehensively calculated, so that the service decision is more scientific.