The invention relates to the field of information pushing, in particular to a mobile terminal information pushing method and a mobile terminal information pushing device. The mobile terminal information pushing method includes the steps of obtaining all the
information data in information lists, conducting partition on the
information data according to attribute values, setting up reverse indexes from every attribute values to the information lists, analyzing requirement data of received application information sent by a
client-side, generating a series of index conditions, reading the information lists corresponding to the index conditions in the reverse indexes, sequencing the information lists corresponding to every index conditions according to
logical relationship among the index conditions, generating sequenced information lists of requirement meeting data, and sending the sequenced information lists to the
client-side. According to the mobile terminal information pushing method and the mobile terminal information pushing device, the information pushing
processing speed is quickened, especially when
information data amount is large, the pushing speed can greatly quickened. After the reverse indexes are set up, the calculating speed among the attribute values of a plurality of dimensionalities is also quickened, and setting of a more complex model which enables the information pushing to be conducted is benefited.