Message pushing processing method and apparatus thereof

Abstract

An embodiment of the invention discloses a message pushing processing method and an apparatus thereof. The method comprises the following steps of receiving a message pushing request sent by CP equipment, and according to a preset pushing rule, analyzing validity of the message pushing request, wherein the message pushing request includes a target service message content and a target template identification; when the message pushing request belongs to a legal request type, according to the pushing rule, determining a target service platform type corresponding to the message pushing request, and in a plurality of preset message templates, selecting a message template corresponding to the target service platform type and the target template identification and taking as a target message template; and adding the target service message content to the target message template so as to generate service data to be pushed, and sending the service data to be pushed to a service platform server corresponding to the target service platform type. In the invention, a message pushing period can be effectively shortened, and service processing efficiency aiming at message pushing can be effectivelyincreased.

Description

technical field [0001] The present invention relates to the field of Internet technologies, and in particular, to a message push processing method and device. Background technique [0002] At present, content providers (Content Providers, CPs) for certain services usually have a strong demand for specific users to push specific messages. The current CP usually directly submits the user list and message content that need to be pushed to the business platform, and then the business platform conducts manual review. If the review is approved, a corresponding display interface is designed for the message content that needs to be pushed, and finally pushed. to the corresponding client. Due to the need for manual review, the current message push process for CP requires a long period of time, so that instant message push cannot be realized; and for some message contents, their corresponding display interfaces may have many identical display interfaces. However, the business platfo...

AI Technical Summary

Problems solved by technology

Since manual review is still required, the current message push process for CP requires a long period of time, making it impossible to realize instant message push; and for some message content, their corresponding display interfaces may have many identical However, the business platform has to redesign the corresponding display interface every time, causing the business platform to do many redundant operations, thereby reducing the business processing efficiency for message push

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