The invention discloses a quality monitoring and marketing system for indoor cultivated vegetables and fruits and an implementation method thereof. The system comprises a transparent water planting device, a shooting device, a calculation main control unit and an information management and transmission platform, wherein the shooting device is used for shooting vegetables and fruits planted in the transparent water planting device, and transmitting shooting information to the calculation main control unit; and the calculation main control unit is interconnected with the information management and transmission platform via a network. The implementation method comprises shooting processing, image cropping processing, image integration information processing, image information management and push processing, vegetables and fruits monitoring and checking, and purchasing. Through adoption of the quality monitoring and marketing system and the implementation method thereof, consumers can purchase truly healthy, fresh and reliable vegetable and fruit products in response to a food information traceability strategy put forward in China, and great economical price and social value are achieved.