The invention discloses a TV program copyright value
evaluation system and an evaluation method thereof. The method herein includes the following steps: establishing a TV program copyright value evaluation
index system; then based on
Delphi method, designing an expert rating
list for many times so as to determine the effect degree on program value by each factor and properly simplifying an original
index system; performing orthogonal design on factors of the
system, generating a corresponding virtual product, perform product
simulation based on the virtual product, and finding a correspondingprogram sample; and obtaining the
score of the virtual product by enabling experts to rate the virtual product, determining a core
index system and index weight of the TV program in combination with the
analysis method, and finally obtaining the individual effectiveness contribution value of respective indexes and the index grade. According to the invention, the TV program copyright value
evaluation system and evaluation method thereof provide an important basis and prerequisite for program copyright development and exploitation, can evaluate the copyright values of existed programs in a scientific manner, and can help a TV
station to have a thorough research on assets thereof and can help
scientific management of the assets, so that the TV program copyright value
evaluation system and evaluation method thereof are very significant for formulating program price standards, copyright assignment,
license use, fake products crackdown and damages claim, and the like.