By providing a housing member within which all of the required elements are pre-formed and constructed as a display system which enables any desired graphics to be inserted therein to form an integral part of the assembly, a unique, printed, visually exciting and interest generating foldable, three-dimensional display system is attained. In accordance with the present invention, the interest generating, foldable display system of the present invention is quickly and easily automatically erected from its flat, generally two-dimensional configuration into a three-dimensional display. Furthermore, the housing preferably comprises an enlarged internal cavity for receiving any desired display element. In this way, the display assembly is easily, and automatically converted from a two-dimensional, substantially flat configuration into a three-dimensional fully erected, interest generating, visually exciting display.