The invention discloses automatic assembling equipment. The equipment comprises a machine frame, a rotating conveying device, a feeding device, an assembling device, a detecting device and an unloading device, wherein the rotating conveying device, the feeding device, the assembling device, the detecting device and the unloading device are all arranged on the machine frame. The rotating conveying device comprises a first rotating driver, a first turntable and a positioning fixture for bearing a positioning workpiece, the first rotating driver is fixed to the machine frame, the first turntable is connected with the machine frame in a pivoted mode around a first vertical shaft axis, the first turntable is connected with the first rotating driver in a transmission mode, the positioning fixture is fixed to the first turntable, and the first turntable drives the positioning fixture to be conveyed among a feeding station, an assembling station, a detecting station and an unloading station in sequence; the feeding device conveys the workpiece to be assembled to the positioning fixture on the feeding station, the assembling device assemblies a flake material onto the workpiece on the assembling station, the detecting device detects the assembling position of the flake material on the detecting station on the workpiece, and the unloading device displaces the assembled flake material and the workpiece on the unloading station from the unloading station.