The invention relates to the field of smart televisions, and discloses a design method of a smart television UI (User Interface) based on a five-square lattice, which solves the defects of a traditional smart television UI frame, so as to achieve fast, accurate and intelligent access. The ''five-square lattice'' is used as a core to construct the UI frame; the ''five-square lattice'' is in one-to-one mapping with an up key, a down key, a left key, a right key and a confirm key of a remote control, and in combination with ''short press'', ''long press'', ''super long press'' and other key-press manners, quick control can be realized; a ''theme material library'' is established according to the old, the middle-aged, the young, and the children user groups, and a wide range of customization, modification and editing is supported; in combination with user role identification, the UI changes along with the change of the user role in real time, and the UI is more colorful and outstanding in personality; besides, the user role is used as a center, and the contents are changed in real time and dynamically along with three elements, namely time, a user role and a function module, and an immediate event is responded and big data are updated timely; moreover, the dynamics and pertinence of presented contents are greatly improved.