An apparatus and method are provided which use
client information from a
client to automatically select and present financial products appropriate for the
client. The apparatus according to one aspect of the invention comprises an
input device for inputting client information relevant to a need by the client for the financial products, for inputting information about the financial products, for inputting
ancillary data which excludes the client information and the financial products information, and for inputting decision criteria pertaining to selection from among the financial products. The apparatus further includes a storage device for storing the client information, the financial products information, the ancillary information, and the decision criteria. The apparatus still further includes
decision making logic circuitry for using the client information, the financial products information, the ancillary information, and the decision criteria to select a subset of the financial products. It further includes an
output device for preparing a client communication which identifies the subset of the financial products. The
output device incorporates a portion of the client information and a portion of the financial products information into the client communication. The method according to one aspect of the invention comprises inputting client information relevant to a need by the client for the financial products, inputting information about the financial products, inputting
ancillary data which excludes the client information and the financial products information, and inputting decision criteria pertaining to selection from among the financial products. The method also includes storing the client information, the financial products information, the ancillary information, and the decision criteria. This method further includes using the client information, the financial products information, the ancillary information, and the decision criteria to select a subset of the financial products. It further includes preparing a client communication which identifies the subset of the financial products. This client communication preparing step includes incorporating a portion of the client information and a portion of the financial products information into the client communication.