Embodiments of the invention allow a
consumer to make an online purchase of an encountered item. In one embodiment the encountered item to be purchased is photographed by a camera in, e.g., a
cell phone. The image is sent via the cellular phone network to
the Internet where it is received by a commerce center. The commerce center includes automated and manual image-matching tools. If the image is matched (i.e., identified with a predetermined
degree of confidence) a message is sent back to the
consumer'
s cell phone to indicate the cost to purchase the image from the commerce center or from another source. The
consumer indicates whether and how many of the item type to purchase. Assuming the consumer has registered with the commerce center to provide transaction information such as a name,
credit card number, shipping address, etc., the commerce center completes the transaction. Transaction options are available, such as allowing the consumer to request more information to be sent to the consumer's
personal computer email address, have hardcopy information mailed, allowing the consumer to specify the item delivered to another party, selecting the item as a gift, obtaining information on related items, etc.